Sportswear Retailer - Sample Dashboard
An example of how MR Analytics Hub delivers clarity and direction through retail data analytics.
Using this dashboard, RicRocRun has been able to:
Identify high-performing and underperforming products or brands
Monitor customer growth and retention
Stay ahead of sales targets and budget usage
Reduce returns and improve profitability
Understand and monitor product distribution across the UK
Spot seasonal or regional trends to support stock and marketing decisions
All with just a simple upload once a month to allow the dashboard access to the latest data!
About RicRocRun
RicRocRun is a sportswear retailer operating online and in-store across the UK. With a growing product range spanning footwear, apparel, and accessories, the business focuses on delivering high-quality performance gear to athletes and active consumers.
To support strategic decision-making, RicRocRun uses data analytics to monitor key areas of business performance – including sales trends, customer acquisition, product profitability, and return rates. The company deals with large volumes of transactional data each month, making it critical to have a streamlined, easy-to-use dashboard that surfaces insights quickly.
The RicRocRun Performance Dashboard is designed to meet the needs of retail decision-makers across roles such as:
Sales & Revenue Managers who track sales volume, profit margins, and sales targets
Marketing & Customer Teams who monitor new vs. returning customer behaviour
Inventory & Ops Teams who manage product performance and returns
This dashboard provides a monthly snapshot of business health, supports proactive planning, and helps RicRocRun stay competitive and accelerate their growth in a dynamic retail environment.
Dashboard Description
The RicRocRun Retail Performance Dashboard provides a clear, interactive overview of key business metrics across sales, customers, products, returns, and distribution. Page one highlights monthly KPIs, while page two dives into year-to-date performance with full comparisons to previous years.
Key Features include:
Top-Level KPIs: A summary of core metrics such as total orders, revenue, profit, new vs. returning customers, and return rate – with dynamic comparisons to previous periods.
Sales Trends: Line and bar charts showing daily and weekly sales patterns, helping the team identify peak performance periods and seasonal trends.
Product Performance: Visual breakdowns of sales and profit by brand and category, highlighting top-performing products.
Customer Insights: Segmented views of customer behaviour, including first-time vs. repeat buyers and their contribution to revenue.
Returns Overview: Charts showing return volume and rate by product type, helping the business understand the financial impact and identify problematic categories.
UK Distribution Map: A geographic bubble chart showing where products are being sold across the UK, offering insight into regional performance and delivery reach.
Each page within the dashboard includes filter options (e.g. by date, category, channel), allowing stakeholders to drill into the data and answer specific business questions in seconds.